Do you need Social Media? A business checklist

Social media should be something that helps to grow your business, not suck the time, money and life out of it. When you start to think of social media in this way, as opposed to something that will cost you more money, distract your business or leave your company open for scrutiny, only then will you see the real value and get actual results from it.

So, how do you tell if social media is actually right for your business?

Here are some qualifications to help you find your answer.

Social Media is Right for You if…


  1. Your customers are there. If you customers spend time on Facebook, Twitter, LinkedIn, YouTube, Google+, etc, then your business needs to have a presence there.
  2. You believe in transparency. If you are not afraid or prevented from sharing as many details about your business as possible, then social media can provide an amazing platform for public praise and respect.
  3. You want more communication. If you want to be able to openly communicate with your customers and prospects where they are, on their time, then you won’t find a better place to accomplish this.
  4. You welcome word of mouth. If your business thrives off of word of mouth referrals, then you cannot pass up on the opportunity to get even more business from the newest version of “word of mouth” – social media networking.
  5. You like free market research. If you want to save thousands of dollars and hundreds of hours on market research, then look no further than the top social networks. A few simple polls can deliver what would normally be very expensive data.
  6. You need a better ROI. If your other traditional marketing efforts are expensive and slow, then you may just find that social media strategies deliver better returns over time. Results may vary depending on involved products and services.

These 6 qualifiers should help you make the right decision for your business. At the end of the day, any marketing campaigns should contribute to your bottom line and improve your relationship with your customers. If you are unable to find a viable business case for your company’s use of social media, then focus your efforts elsewhere.


Rob Sharp
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